5 comments (Add your own)

1. Mike Wurm wrote:

What a great article on Steve, our mentor in his second congregation of Lowell Celebrates Kerouac and the greater Kerouac and beat literary disciples community. I am sure Steve is going to be very missed at his church. By the way, the Woody Guthrie program that Steve produced with a group of wonderful musicians at his church coffee house last Saturday was wonderful, very moving to me.

Wed, May 9, 2012 @ 12:57 PM

2. Miho wrote:

Excellent post as always, Jeff. A few commtnes:1) It's been clear for a while now that nearly all active folks on Twitter use what I call the dip model as opposed to the inbox model to read Twitter. Thus the point that it's all about timing is correct, though a bit misleading. There is absolutely a randomness to it but a brand can't go crazy over that, as there's no way to ever know the right timing of something. Serendipity will always play a role, it's true in life and reflects into social media channels.2) Managing social media channels properly for a brand (i.e. engaging via Twitter, Facebook, etc) is very time-consuming. Nearly all businesses, small and large, assign these responsibilities as extra side tasks for people in marketing roles who have otherwise very busy jobs. This is unfortunately a reality of today's economy 3) For Summer Shack (and for many other restaurants in Boston on Twitter that I've seen), I'm willing to bet they put some effort in to social media (weeks, maybe even months), but saw little or no payback from these efforts. Perhaps their customers or potential customers weren't using social media? Perhaps they struggled with finding the right communities to engage with? Perhaps these channels just weren't as productive as other traditional channels such as Google adwords, TV, etc? Whatever the case, I am definitely seeing more of this, and no longer than surprised when I see it..-= Eric Andersen s last blog .. =-.

Sun, June 3, 2012 @ 7:05 PM

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Mon, June 4, 2012 @ 2:09 AM

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Fri, June 22, 2012 @ 12:54 PM

5. nmryvf wrote:

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Tue, June 26, 2012 @ 6:06 AM

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